| SINGER Malaysia Sdn Bhd (SINGER) is a leading brand in household appliances and furniture in addition to their superior-quality sewing machine. Established since 1906 as a branch of SINGER Sewing Machine Company, SINGER has undergone a period of renaissance in the current years to become more customer-centric retailer in the 21st century.
MIR was engaged to revive their online presence on the net. In addition to rejuvenating their brand, SINGER website will also be utilised by their users to order-online pay-offline with the incorporation of shopping cart functionality. Since the launch of their website, SINGER has been receiving incessant member registration and visits in part of their promotional activities held nationwide and the vibrant web presence delivered by MIR. But more than the sum of its parts, SINGER is successful because of the good track record and the great support from their loyal customers. |
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